June 6, 2021
The first of JewBelong.com's anti-antisemitism ads. (Photo: JewBelong.com)
Jewish outreach organization JewBelong.com is taking on antisemitism.
With antisemitism on the rise in US and worldwide, and given the overwhelming amount of hate and misinformation, particularly on social media, JewBelong has inaugurated a campaign titled "JewBelong or Jew BeGone."
The group has taken out 750 somewhat tongue-in-cheek digital ads running across Manhattan that read, "Here's an idea: Let's ask everyone who's wondering if antisemitism is real to wear a yarmulke for a week and then report back."
The campaign is slated to run through at least July, beginning with LINK digital ads, and then adding billboards and print posters in high traffic locations such as PATH Trains and Times Square. The campaign will also run in Chicago, Philadelphia, LA and other cities with other messages. The objective of JewBelong or JewBeGone is to elevate awareness about the rampant recent antisemitism and to encourage dialogue, support, and community awareness.
As part of the battle against antisemitism, JewBelong also announced the Jewish Partisan Prize to recognize influencers who are standing up against antisemitism on Instagram and other social media platforms.
The prize name honors the original partisans, a relatively small group of brave warriors that fought the Nazis during WWII. The prizes promote and reward defenders of the Jewish community and those who speak out against prejudice with courage and resilience. So far, JewBelong has awarded the $360 prize to the 23 young peace warriors and will announce more winners in the coming weeks.